I find the repetitive, manual, soul-crushing work in your business — and automate it with AI. You get your time back. Your team gets their sanity back.
Is this for you
Honest filter · saves us both time
✓ Good fit
✗ Probably not
§ 01 / SITUATION
Most teams feel stuck between hype and chaos. You can see the potential, but finding the right workflow to automate without breaking operations is where momentum dies.
I turn that mess into a practical system: identify bottlenecks, prioritise high-ROI wins, and ship automations your team actually uses. No AI theatre. Just measurable time back in your week.
§ 02 / EXAMPLES
Three teardowns of the kind of workflow an audit usually surfaces. The shape tends to be similar across industries.
Recruiter at an SME agency
Before
~6 hrs / week
After
~40 min / week
Estate agent, residential sales
Before
~90 min per listing
After
~15 min per listing
Small-practice accountant (10–25 clients)
Before
~30 hrs / month
After
~6 hrs / month
Same audit, different industry
AI-assisted contract analysis, automated case summaries, real-time compliance alerts
Review contracts 10x faster
Generated product copy, AI-first customer support, demand prediction models
Scale without scaling headcount
Automated reporting dashboards, intelligent scheduling, workflow orchestration
Reclaim 2 full days per week
…or any industry with repetitive manual work. If it's a process, it can probably be automated.
§ 03 / FLIGHT PLAN
Simple, fast, no-nonsense. Results in weeks, not quarters.
30-minute conversation to understand your business, bottlenecks, and goals. No jargon, no upselling.
I map your workflows end-to-end, identify every automation opportunity, and deliver a concrete plan with estimated ROI.
I implement the highest-impact automations first. You see results within days, not months.
Ongoing support to refine, expand, and ensure your automations keep delivering as your business grows.
§ 04 / PRE-FLIGHT & CLEARANCE
Three clear stages. No hidden fees, no lock-in, no surprise invoices.
30 minutes
A conversation about your business. I'll tell you honestly whether AI can help — and if it can't, I'll tell you that too.
Book a callOne week
I map your workflows end-to-end, identify every automation opportunity, and deliver a concrete plan with estimated ROI.
Discuss an auditQuoted after audit
Implementation of the highest-impact automations first. Results in weeks, not quarters. Optional retainer for ongoing refinement.
See scopeNo AI theatre
Nothing ships unless it measurably saves time or money.
Weeks, not quarters
First automation lands in 2–4 weeks. Real savings in the first month.
You pay for what works
If the audit says AI can't help, the build phase doesn't happen.
§ 05 / PRE-FLIGHT QUESTIONS
The questions founders ask me every week.
Mostly UK SMEs in recruitment, property, accountancy, legal, e-commerce, and operations-heavy businesses. If your team is doing the same work by hand over and over, AI can almost certainly help.
A free 30-minute discovery call, then a £1,500 one-week AI audit that maps workflows and identifies the highest-ROI automations. Build phase is project-based and quoted after the audit.
Most first automations ship within 2-4 weeks of the audit. I prioritise the highest-impact workflow first so you see measurable time savings quickly — not quarterly business reviews.
No. I automate the repetitive, manual parts of existing jobs so your team can focus on judgment, strategy, and work that actually needs a human. Real autopilot doesn't replace the pilot.
Whatever fits the problem — GPT, Claude, open-source models. I pick based on reliability, cost, and data-handling constraints, not brand preference.
Yes. I build on infrastructure you control (your cloud, your keys), avoid sending confidential data to third parties where possible, and document every data flow before anything ships.
Yes — an optional retainer after the initial build to refine, expand, and maintain automations as your business grows.
London, UK. I work remotely with clients across the UK and occasionally in-person in London.
§ 06 / ABOUT
Real autopilot doesn't replace the pilot — it handles the repetitive work so they can focus on what matters. Same principle. Different altitude.
I spent over a decade building products at companies like Twitter and JPMorgan, leading teams of 70+ engineers and shipping systems used by millions.
I'm also a licensed pilot (PPL with instrument training), where discipline, checklists, and calm execution under pressure are non-negotiable.
That's exactly how I approach automation: build reliable systems that handle repetitive workload in the background, so humans can focus on judgment, strategy, and the work that actually matters. More on sorincioban.com.
§ 07 / CONTACT
Drop your email. I'll reply within 24 hours with a few suggested times. No prep, no pitch deck, no hard sell.